Email Marketing Tips for Growing Your Business

It’s the “everything you ever wanted to know about email" episode! As entrepreneurs, we’re looking to connect with and cultivate clients, but it can feel like our message is getting lost in the noisy online space. Luckily, email marketing offers a more personal way to build an intimate relationship with your community virtually.

In this episode, Email Copywriter and Strategist, Joanne Homestead, shares her best tips for leveraging email marketing to grow your business. She talks about how to grow your email list, craft emails that feel one-to-one and personal, how to naturally segue from your story to the ask, and so much more.

We also talk about

• How Joanne discovered her love for email marketing

• The best ways to grow your email list

• Breakdown of the 3 parts of an email newsletter + tips for writing a really great email

• The importance of your welcome sequence and what you should include

• The average open rate for an email and welcome sequence

• A common missed opportunity to sell your products/services

• How not to spam your email list, especially around a launch

• How to find the right email service provider

• Questions to ask when hiring an email copywriter

 

Resources & Links

www.podcastandamplify.com