Podcast & Amplify

Tech Doesn’t Have to Be Hard: Simplifying Your Business Tech

Love it or hate it, tech is something that none of us can avoid when running an online business. Often, it can feel overwhelming, but I wanted to know: how can embrace tech and have a better (less frustrating) relationship with it?
In this episode, I’m talking with Tara Wilder, the founder of Conquer Online Business Tech about we can make tech our greatest ally. Tara discusses common hurdles that business owners face when it comes to managing their tech, her very best tips for improving our relationship with tech, overcoming overwhelm, cleaning up our systems, how to know when we need to invest in tech support, and more!
 
WE ALSO TALK ABOUT:
-Common hurdles business owners have when it comes to their back-end systems
-Tips for cleaning up our systems so that they are working for us, not draining us
-Questions to ask yourself when hiring tech support
-The power of the SOP (standard operating procedures)
 
MORE ABOUT TARA WILDER…
Tara Wilder is an online tech strategist who helps coaches, consultants, and service providers implement customized systems and automations that remove the chaos and bring simplicity to their business.
She's also the founder of Conquer Online Business Tech, an online tech education platform for non-tech savvy entrepreneurs that simplifies and demystifies the tech, systems, and automations that run your business operations and marketing. She's passionate about making tech accessible to all!\
 
LINKS
Website: conqueronlinebusinesstech.com
Services: envivoweb.com/services/
Code: AMPLIFY for 15% off
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 41: Creating Sustainable Systems for the Best Client Experience
EP 47: Are You Ready to Hire an Online Business Manager?

Self-Doubt is a Trauma Response: Healing Trauma & Cultivating Confidence Through Somatic Work

In this episode, we sit down with Yuritzy, a Licensed Marriage and Family Therapist and trauma-informed somatic coach, to explore the connection between self-doubt and societal influences, personal experiences, systemic injustices, and trauma. She helps us understand the importance of establishing a deeper connection with our nervous system to alleviate self-doubt by integrating somatic practices to create transformative shifts in our lives.
Listen in to learn Yuritzy’s strategies for navigating self-doubt and cultivating self-trust and confidence.
 
We also talk about
Her personal journey as a first-gen immigrant from Mexico.
What led to burnout in the non-profit sector and how it influences the work she does now.
How internalized oppression can perpetuate limiting beliefs.
The two distinct types of self-doubt and how to heal them.
MORE ABOUT YURITZY GOMEZ SERRANO
Yuritzy (she/ her/ ella) is a first-gen immigrant from Michoacan, Mexico who after years of overworking and burning out in the non-profit world she decided to open up her coaching business. As a Licensed Marriage and Family Therapist and trauma-informed somatic coach, she supports entrepreneurs & change-makers transform their self-doubt through nervous system regulation so they feel safe and worthy in living their most aligned life & business. Yuritzy also incorporates intergenerational, collective, and systemic trauma analysis to give clients context to where their self-doubt and other blocks originated. While also supporting clients in identifying their inherent gifts to feel confident and at peace with their life and business.
LINKS
Instagram: @yuritzy.gs
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 69: Cultivating Embodiment Practices to Live a Big Life
EP 51: Practicing Breathwork for Healing & Transformation

How To Thrive As A Highly Sensitive Person In Business

In this episode, we sit down with Rose Cox, founder of The HSP Business School and host of The Sensitive CEO Show. Rose shares her personal journey of discovering her Highly Sensitive Person (HSP) traits and how she now leads with them in her business. We delve into the superpowers behind being an HSP and strategies for running a successful business, including setting boundaries, creating a supportive environment, and honoring your intuition. Rose also offers advice for non-HSP individuals on how they can support their HSP friends and colleagues.
If you are an HSP looking to thrive in the business world or someone looking to better understand and support your HSP friends and colleagues, this episode is for you.
We also talk about
Traits of a Highly Sensitive Person
Strategies for sensitive people to thrive in their businesses
The resilience that comes from moving in a non-HSP world
More about Rose Cox
Rose Cox is the Founder of The HSP Business School and host of The Sensitive CEO Show.  Business coach and strategist, Advanced RTT Therapist, Clinical Hypnotherapist Rose works with highly sensitive people, empaths and introverts who have amazing gifts to share with the world but struggle with both the business strategies and mindset to fully step into their own.
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 83: Understanding Human Design for a More Easeful Business
EP 45: How Energy Clearing Can Expand Your Mindset & Business
Links
Website: https://rosecox.com, https://hspbusinessschool.com
Podcast: https://sensitiveceo.show
Facebook: https://www.facebook.com/groups/thrivinghspentrepreneurs
HSP Quiz: https://www.hsp.com/

How I Created a Sold-Out Sponsorship Program for My Niche Podcast

In this podcast episode, I'm giving a behind-the-scenes look at how I created a sold-out sponsorship program for my smaller independent podcast and how you can too. We’re diving into the mindset required to create a successful sponsorship program, how to know whether your podcast is ready for sponsors, why having a niche, quality audience is your advantage, and the important assets you need for pitching to brands.
 
LET’S CONNECT!
Clarifying Your Podcast Vision Workbook
Connect on Instagram: @podcastandamplify
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 84: How to Help Your Listeners Feel Seen
EP 81: How to Use a Podcast to Expand Your Network

Selling with Heart: Why Empathy Should Be Your Top Sales Strategy

In this episode, Shi Chen, a certified business coach, shares how to take the ‘ick’ factor out of sales so that we can go beyond the pitch and make real connections and sales. Shi provides tips on how to bring more humanity into the sales process, how to choose sales actions that suit your strengths, and strategies to stay motivated when sales goals fall short.
 
If you struggle with sales, tune into this episode to learn how sales can be fulfilling and fun!
 
We also talk about:
- What we need to unlearn about sales.
- How sales can be a form of self-care.
- How we can set right-fit sales goals for ourselves.
- Why our ‘why’ matters when it comes to sales.
 
About Shi Chen
Shi Chen is a certified business coach, wife, and mama of two sassy daughters. She helps service-based experts who are really good at what they do to also become really good at marketing, sales, and leadership. Through her background in education, experience as an expat, and training as a solution-focused coach, she will guide you to build a simple, profitable, sustainable business that contributes to a fulfilling life. 
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
www.podcastandamplify.com
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 102: Marketing Doesn't Have to Suck: How to Market in a Way that Feels Good & Attracts Aligned Clients
EP 86: Using Your Intuition to Grow an Easeful Business
EP 32: How to Network in a Way that Feels Good, Not Gross
 

Marketing Doesn’t Have to Suck: How to Market in a Way that Feels Good & Attracts Aligned Clients

Marketing doesn't have to suck! Founder and seasoned Marketer, Christina Giordano shares her innovative approach to marketing that does away with outdated marketing frameworks that focuses on fluff and manipulation and instead focuses on aligned, ethical, and effective marketing efforts that actually feel good.
Join us as we dive into how buyer consciousness has evolved, why a paradigm shift in marketing is necessary, and how we can adapt our marketing strategies to meet the moment and communicate the transformations our businesses provide.
If you're interested in rethinking your marketing approach and want to learn more about aligning your marketing with your values, this episode is a must-listen.
We also talk about
What’s broken and outdated about the old approach to marketing and why it needs to be retired?
What next-level marketing looks like.
Where to focus your marketing message to be a magnet for the right clients and never run out of content.
 
More about Christina Giordano
With nearly 15 years in the marketing industry and 10 years as Christina Giordano Consulting, Christina Giordano is pioneering a new approach to marketing that is rooted in the transformation you provide. Her Magic Marketing suite includes all five of her one-of-a-kind proprietary methods - each one designed to support entrepreneurs as they pivot into alignment within themselves and within their businesses. Christina empowers you to show up, be seen, and shine (aka market yourself) in the way that is uniquely, and wholeheartedly, you. 
Links
Website: christinagiordano.com
Instagram: @marktingmagicbychristina
Facebook: @marketingmagicbychristina
LinkedIn: https://www.linkedin.com/in/thechristinagio
FREE Resource: The Mini: (A Free Preview of The L.I.F.E. Method)
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 61: How to Humanize Your Brand & Make Real Connections
EP 06: How to Show Up Authentically in Your Business
 

Finding Your Voice: Building Confidence and Authenticity in Public Speaking

In this episode, we explore the world of public speaking with a passionate speaker who has learned to own her voice and show up her way as an introvert and first gen Latina.
Our guest, Yvonne Armenta, shares insights into how we can redefine what public speaking is to be more inclusive of diverse voices and the importance of being connected to what we're speaking about and who we're speaking to. We also talk about why representation is crucial and how we can gain the confidence to own our story and show up authentically.
We also talk about
Yvonne’s journey and how she learned to show up as herself and feel authentic and energized on stage.
Some of the factors that can influence how we see ourselves when it comes to public speaking.
Common misconceptions about introverts and public speaking.
Tips for gaining new perspectives to build our confidence.
Tips for calming our nerves before speaking on stage.
Ways to dial up our public speaking today.
 
ABOUT YVONNE ARMENTA
Yvonne Armenta is a Public Speaking Creative & Founder of Chats with Yvonne, a space where she helps Latinas & Introverts reconnect with and love the art of public speaking.
Her super power is being able to connect our lived experiences back to why and how we experience the art of public speaking. Beyond the skillset required to be a great speaker, she challenges you to reflect on your experiences to create a map for your public speaking journey that is unique to you. As a keynote speaker for various conferences early in her career, she learned by doing and now, shares her tips for public speaking from her perspectives as a First Gen Latina, older sister, & mujer in tech, who also happens to be an introvert. She calls it: public speaking con cultura.
 
LINKS
Instagram: @chatswithyvonne
Podcasts: Chats with Yvonne Podcast and Ponte Perra Affirmations Podcast
YouTube: @chatswithyvonne
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say ‘hello’ on Instagram: @podcastandamplify
Learn more at: www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 63 Strategies for Communities of Color When Grabbing the Mic
EP 75 How to Leverage a Podcast for Speaking Opportunities

How to Revive Your Ghosted Podcast

If you've ghosted your podcast you are not alone. 44% of podcasters stop podcasting after their third episode. It can feel embarrassing not following through on something so public facing, but in this episode I'm breaking down why ghosting your podcast might actually be a GOOD thing and how to recover and come back even stronger.
Also, this is the 100th episode! It took one year, seven months, 4 seasons, 45 solo episodes, 54 interviews, 1 take over episode to get here. Thanks for listening!
 
We also talk about
Common reasons people stop podcasting
Why I ghosted my first podcast
Why we need to give ourselves permission to evolve
3 ways to rekindle your podcast
What will help you stick with your podcast this time
 
Resources
LET’S CONNECT!
Clarifying Your Podcast Vision Workbook
www.podcastandamplify.com
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 62: Does Your Podcast Need an Upgrade?

Releasing Money Shame to Step Into Your Financial Power

In this episode, Money Coach, Lauren Cañafranca discusses why shame around money is so prevalent and how we can cultivate a healthy relationship with money to gain a sense of empowerment, freedom, and joy when it comes to our finances.
Lauren also shares her own personal story of how she got out of debt and released the shame around her finances, when she realized that there’s a better way than tracking every penny, the importance of cultivating a partnership with your money, and practical strategies for breaking the cycle of living paycheck to paycheck.
 
We also talk about
Strategies for getting out of a money shame spiral.
The difference between emotional and non-emotional money.
The concept of back-casting and how it’s helpful for those with variable income.
Tips for building self-compassion and self-forgiveness in relation to money.
 
More about Lauren Cañafranca
Lauren is an Accredited Financial Counsellor Canada who serves creatives with variable income to help them cultivate a relationship with money rooted in security gratitude and choice. She uses a judgement free space to assist clients in letting the shame of their money stories go and step into their financial power.
Website: elbiecoaching.com
Instagram: elbie.coaching
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Say 'hello' Instagram: @podcastandamplify
For more podcasting resources visit www.podcastandamplify.com.
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 22: Mastering Your Money Mindset to Achieve Financial Freedom
EP 24: How to Build a Strong Financial Foundation for Your Business
EP 53: How to Maximize Profitability in Your Business

Mastering PR in 2023: Trends, Myths, and Skills You Need to Succeed

In this episode, we explore why earned media is such a critical component of building visibility for your business and the PR trends you need to be aware of in 2023.
Our guest, Gloria Chou, Small Business PR Coach is debunking common PR myths and sharing the five essential skills you need to succeed in PR. She also explains how to turn your business into a newsworthy angle to get reach, tips on finding trends and using the "magic of threes" to create powerful messaging, and how she’s helping to dismantle the narrative around what an entrepreneur looks like and how her approach gets around the inherent privilege and access that BIPOC, WOC don’t have.
Tune in to this episode to learn everything you need to know about mastering PR in 2023 and taking your business to the next level.
 
WE ALSO TALK ABOUT…
How to make sure you’re the right fit for the podcast.
The worst way to try to get on podcast.
The two ways to increase your chances of getting ‘yeses’.
The most important thing to include in your pitch.
How to prepare for your interview.
How to share your offer organically.
 
MORE ABOUT GLORIA CHOU
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 40+ podcasts.
For more resources go to www.podcastandamplify.com.
 
LET’S CONNECT!
Book a Free Purposeful & Profitable Podcast Clarity & Strategy session.
Connect on Instagram: @podcastandamplify
 
IF YOU ENJOYED THIS EPISODE, YOU MIGHT ALSO LIKE…
EP 61: How to Humanize Your Brand & Make Real Connections
EP 15: How to Be a Great Podcast Guest